The Marketing Executive is responsible for developing, implementing, and executing strategic marketing plans for the hotel to attract potential guests and retain existing ones. This role involves promoting the hotel’s services, events, and facilities through various channels including digital marketing, social media, print media, partnerships, and direct marketing.
Marketing Campaigns:
Plan and execute marketing campaigns for room promotions, F&B outlets, spa, events, and other hotel services.
Monitor campaign performance and adjust strategies to optimize results.
Digital Marketing:
Manage the hotel’s website.
Create and publish content across social media platforms.
Work with third-party platforms (e.g., OTAs, travel websites) to maximize visibility.
Brand Management:
Ensure all marketing materials align with the hotel brand standards.
Assist in designing promotional materials such as brochures, flyers, and banners.
Market Research & Analysis:
Conduct market research to identify trends and customer needs.
Analyze competitor marketing strategies and propose improvements.
Public Relations:
Assist in coordinating media visits, press releases, and influencer collaborations.
Maintain a database of media contacts and partners.
Sales Support:
Support the sales team with promotional materials and presentations.
Assist in organizing hotel events, exhibitions, and roadshows.