Brand Delivery Media & Brand Activation

About this Position

• As media & Mega brand activations team leader, be responsible for SK brand health/product awareness and desirability building with clear measurements. Meanwhile, highly driving investment efficiency for omni channels business plan in category level.
  
• As critical role for total brand L17 budget controller, working closely with cross functions on monthly L17 spending tracking and review, maximizing spending efficiency to enable brand business growth. 
  
  

What you´ll do

• Media:
  - Strategically lead media planning efforts to optimize campaign effectiveness and enhance cost - efficiency, ensuring alignment with the brand's positioning and core channel business strategies. Continuously evaluate and adapt plans to drive maximum impact and media KPI.
  - Collaborate closely with category teams to develop data-driven media proposals. Translate category development strategies into actionable media plans, ensuring that campaigns effectively support IMC campaign goals and business growth.
  - Serve as the key "Media to Trade" contact, responsible for strategic resource allocation. Analyze omnichannel business needs and optimize media spending to ensure it provides strong support for sales growth across all channels.
  - Co-work with the media COE (buying) team to ensure the media mix meets both brand annual media strategies and retail enhancement needs.
  - Oversee the in-depth diagnosis of e - commerce paid media initiatives. Leverage a comprehensive AEC media model for tracking and analysis, identifying areas for improvement and implementing strategies to maximize investment efficiency, especially for 618 & D11.
  
• AO Seeding:
  - Strategically drive social always - on seeding (KFS) to boost demand, generate buzz, increase content penetration and maximize traffic and conversion for core SK products. Continuously optimize for peak performance.
  - Collaborate with the E-com team to track "seeding to store" performance in real - time. Ensure monthly delivery of high - quality e - store traffic aligned with KPIs like CPA3, CPUV, and CVR.
  
• Mega brand building：
  - Lead Mega activations/City Attack and fully leverage Pro Credential to build brand equity, enhance brand visibility and engagement across online/offline.
  - Well coordinate cross BUs and functions resources to maximize mega campaign impact, drive traffic and sales transactions for retail.
  
• L17 management:
  - Lead L17 management, working closely with cross functions to monthly track & supervise L17 spending, explore an effective & efficient investment evaluation that enables SK business growth. As well as leading MKT POR management to maximize spending efficiency.
  - Lead MKT-executed budget monthly tracking/updating/evaluating with category teams and COE team.
  - Quarterly track and evaluate cross functions’ budget and get alignment with the MGT team.
  
• Team management
  - Supervise the team's daily delivery process and be responsible for team members' development.

What makes you a good fit

• Fluent Oral speaking and written English.
  
• Minimum bachelor’s degree.
  
• Result Driven & Growth mindset.
  
• At least 8y working years working experience in FMCG industry, like skin care, PC, HC and foods.
  
• Good at end-to-end marketing scope.
  
• Good knowledge on business channels, close with business.
  
• Preferred experience in trade mkt.

Some perks of joining Henkel

• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
• Diverse national and international growth opportunities
• Globally wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares
• Comprehensive Group Insurance Scheme
• Annual Physical Examination
• Flexible Benefits cover for dependents
• Company Products Discount

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.