About Us:
Smartersnacks.com is a fast-growing snack brand focused on smarter, better-for-you food choices. We’re scaling aggressively on TikTok Shop and are looking for someone who understands how to turn creators, content, and ads into real sales.
Role Overview
We’re looking for a TikTok Shop & Influencer Marketing Manager who can own our TikTok growth end-to-end — from identifying the right creators to scaling winning content through TikTok Shop and paid ads.
Key Responsibilities
• Source, vet, and manage TikTok creators and influencers for TikTok Shop
• Build and manage affiliate creator partnerships
• Identify high-converting ads and scale
• Manage TikTok Shop product listings and promotions
• Coordinate content strategy that drives conversions
• Track results and report weekly performance metrics
Requirements
• Proven experience with TikTok Shop
• Strong background in influencer marketing for e-commerce (specifically for health and wellness niche)
• Ability to identify creators that actually convert (not just high followers)
• Experience running or optimizing TikTok Ads
• Data-driven mindset with strong analytical skills
• Excellent communication and creator management skills
Nice to Have
• Experience with food, CPG, or health & wellness brands
• Experience scaling TikTok Shop to consistent daily sales
• Familiarity with UGC repurposing for paid ads
What Success Looks Like
• Consistent TikTok Shop sales growth
• Scalable creator pipeline
• Profitable creator-led ad campaigns
• Clear performance reporting and optimization