AREAS OF RESPONSIBILITY
Participates in the development and implementation of sales strategies for the Hotel which are aligned with Brand’s overall mission, vision values and strategies
§ Develops and implements sales strategies that support achievement of the Hotel’s financial goals
§ Monitors hotel performance and forecast regularly and adjusts strategies as required
§ Develops the annual sales budget in conjunction with the Director of Sales and Marketing and in line with Corporate Budget Instructions
Achieves market share and revenue goals
§ Implementation of sales strategies designed to maximise revenue and yield.
§ Maintains a high level of awareness of hotel competitor set performance and local market opportunities
§ Leverages all brand marketing support opportunities such as Look To Book Agent Loyalty program
Maximises productivity by ensuring that sold business is aligned with the Hotel’s revenue optimization strategies
§ Review of all business opportunities to ensure profitability levels are acceptable
§ Designs and proposes programs which meet customer needs and drive demand
§ Develops and implements annual sales goals which are aligned with the hotel’s overall revenue goal
§ Implements function space allocation for group and catering bookings
§ Monitors productivity and revenue goals for each sales team member by tracking results
Develops and implements strategies and practices which support employee engagement
§ Recruits and selects qualified candidates
§ Provides employees with the orientation and training needed to understand expectations and perform job responsibilities
§ Communicates performance expectations and provides employees with on-going feedback
§ Provides employees with coaching and counseling as needed to achieve performance objectives and reach their fullest potential
§ Drives employee engagement through the creation and implementation of departmental action plans
Creates 100% guest satisfaction by providing the Yes I Can! experience through performance that demonstrates the standards of genuine hospitality and exceeding guest expectations. Provides employees with the training and resources they need to maximize employee engagement and deliver Yes I Can! service and teamwork
§ Communicates and reinforces the vision for Yes I Can! service to employees
§ Ensures that employees provide Yes I Can! genuine hospitality and teamwork on an ongoing basis
§ Provides Yes I Can! genuine hospitality and teamwork on an ongoing basis
§ Seeks opportunities to improve the customer experience by seeking customer feedback and reviewing management reports and developing strategies to improve department and hotel services
§ Provides employees with the tools, training and environment they need to deliver Yes I Can! service and teamwork
Adheres to brand and hotel policies and procedures
§ Ensure thorough understanding and revision of department policies and procedures are undertaken and followed by all existing and new department team members
§ Ensure all materials used to market the Hotel are in accordance with brand standards
§ Ensure thorough understanding of all Brand Sales and Marketing programs
§ Keep immediate Manager fully informed of all problems or unusual matters of significance
§ Maintains a high standard of personal grooming at all times in order to represent the Hotel and Company in a professional manner