Digital Marketing Manager

Company Description

"Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"

Job Description

Digital Marketing Manager

This position is responsible to develop, implement, track, and optimize digital campaigns across all digital channels. The ideal candidate is highly skilled in current marketing tools and strategies and is able to lead integrated digital marketing campaigns from concept to execution.

• Develop and execute digital marketing strategies to drive online traffic, brand awareness, and customer engagement.
• Plan and manage paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn, Instagram, etc.).
• Oversee SEO/SEM strategies to maximize website traffic and search rankings.
• Manage the company’s social media presence across all platforms.
• Create and manage content for the website, blogs, and email marketing campaigns.
• Analyze and report on campaign performance using tools like Google Analytics, providing actionable insights.
• Collaborate with internal teams (design, content, sales) to create landing pages and optimize user experience.
• Identify trends and insights and optimize spend and performance based on data.
• Manage the marketing budget for digital campaigns.
• Stay up to date with the latest digital marketing trends, technologies, and best practices.
• Build and maintain a strong brand voice across all digital channels.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven working experience as a Digital Marketing Manager or similar role.
• Strong understanding of digital marketing concepts, best practices, and tools.
• Hands-on experience with SEO, Google Ads, Facebook Business Manager, email marketing tools, and CMS platforms (e.g., WordPress).
• Excellent analytical skills and experience with reporting tools.
• Creative thinking and problem-solving abilities.
• Strong communication and leadership skills.
• Ability to work independently and manage multiple projects simultaneously.
• Certification in digital marketing is a plus.