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Chinese Restaurant Public Relations and Communications Executive

Four Seasons
Full-time
On-site
Hangzhou, China

About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.         

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

Pagoda-style pavilions rise amidst exquisite gardens and ponds. With personalised hospitality, Four Seasons provides an unrivalled experience of China’s timeless beauty. Four Seasons Hotels and Resorts is a world-leading luxury hotel management group. As a key member of the group, Four Seasons Hotel Hangzhou at West Lake has been awarded the great honor of a five- star hotel in Forbes Travel Guide 2016 to 2022. As the ancient saying goes, “In the universe, there is heaven; on earth, there is Hangzhou.” Set along the banks of the fabled West Lake, our hotel is a tranquil enclave woven with ponds, courtyards surrounding picturesque Chinese gardens, willow trees and mist-covered lagoons. Wake to views of mountain peaks, ancient temples rising from the greenery or the very waters that have enchanted poets, explorers and emperors for centuries. Start with a cup of Longjing tea in our Lobby Lounge before picking up your bicycles and heading out to explore the city, then come back for a soothing treatment in our chinoiserie-filled Spa, followed by dinner in one of Jin Sha’s private-dining rooms.

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture. About Four Seasons Hotel Hangzhou at West Lake : Pagoda-style pavilions rise amidst exquisite gardens and ponds. With personalized hospitality, Four Seasons provides an unrivalled experience of China’s timeless beauty. Four Seasons Hotels and Resorts is a world-leading luxury hotel management group. As a key member of the group, Four Seasons Hotel Hangzhou at West Lake has been awarded the great honor of a five- star hotel in Forbes Travel Guide 2016 to 2022. As the ancient saying goes, “In the universe, there is heaven; on earth, there is Hangzhou.” Set along the banks of the fabled West Lake, our hotel is a tranquil enclave woven with ponds, courtyards surrounding picturesque Chinese gardens, willow trees and mist-covered lagoons. Wake to views of mountain peaks, ancient temples rising from the greenery or the very waters that have enchanted poets, explorers and emperors for centuries. Start with a cup of Longjing tea in our Lobby Lounge before picking up your bicycles and heading out to explore the city, then come back for a soothing treatment in our chinoiserie-filled Spa, followed by dinner in one of Jin Sha’s private-dining rooms.

About the role:

Works hand in hand with Chinese Restaurant management and the PR consultant firm on generating awareness of Chinese Restaurant Jinsha through all media and social media outlets; including a strong focus on international markets and maintaining the well-established reputation in national markets; and assist in the development of all marketing and advertising initiatives as well as the development and execution of the annual JS public relations plan. Focus on the coordination and execution of all marketing events of JS with PR agency.

What you will do:

  • Promote awareness of Jin Sha Restaurant image internally and externally 

  • Working with dedicated PR agency in designing and initial proofreading a variety of JS promotional and marketing materials  

  • Provide the template for online guest comments review and can support customized reply to complicated guest comments/complaints 

  • File and update press database, digital library, and press clippings 

  • Review the online content in media announcements and media kits related to Jin Sha via official online platforms and make sure it is the most updated information in PR for Commercial usage. 

  • Working closely with Jin Sha Operation Team and primarily to focus on executing an effective plan that can attract right target audience  

  • Create innovative publicity programs that will increase awareness and positive perception of JSPrograms should address specific needs as outlined in the marketing plan and capitalize on unexpected opportunities as they arise.  

  • Measure and provide reports on each JS PR campaign  

  • Conduct the regular meeting with PR agency and Jin Sha Operation Team to prepare meeting minutes and follow-up 

  • Maximize opportunities for publicity in all media through careful research and targeted editorial pitch plan, focused on key feeder markets for both the PDR guests and FIT segmentMaintain professional relationships with media to support achieving the goals outlined in the PR plan, including the distribution of targeted media releases, media kits, pitches, and other PR related material.   

  • Comply with Four Seasons standards for Commercial, while working harmoniously and professionally with co-workers.    

  • Ensure that all hotel promotions, advertising, direct mail pieces, and collateral are in keeping with Four Seasons image and reflect the highest level of professionalism in content and presentation.   

  • Comply with Four Seasons Category One and Two Work Rules and Standards of Conduct as set forth in EmPact 

  • Assist with the development of all JS related presentation material. 

  • Proofread all marketing material related to Jin Sha, including collateral, direct mail, advertising, printed promotional pieces, guest correspondence, etc.  

  • Perform other related tasks or projects as assigned by JS GM.   

  • To perform other tasks or responsibilities assigned by superiors. 

What you Bring:

  • University degree or equivalence   

  • Degree in PR, communications, journalism or F&B PR experience relevant field are preferred 

  • Minimum 2 years’ experience in related position  

  • Being calm and patient and be of service passion. Team player. Being fair and responsible. Be passion and love working.   

  • Requires knowledge or the ability to operate computer equipment including word processing and spreadsheet software.  

  • Good knowledge of Word, Excel and PowerPoint   

  • Logic, eye for details, approachable and willing to help  

  • Requires knowledge or the ability to operate computer equipment including word processing and spreadsheet software.  

  • Has a working knowledge of Four Seasons cultural and core standards, policies, and standard operating procedures 

  • Is a good “judge” of people, quickly understands the environment 

  • Has good business acumen, a strong work ethic and people-management and facilitation skills  

  • Has strong interpersonal skills, is able to prioritize and adapt to the changing needs of the operation 

  • Has proven ability to manage multiple priorities with lean resources while delivering high-quality results 

  • Is proactive, hands on and able to operate autonomously 

  • Requires reading, writing and oral proficiency in the English and Chinese language 

  • A proven track record of successful PR or social campaigns  

  • Organizational and time management skills 

  • Has a positive attitude with a generous and uplifting team approach 

  • Has the ability to anticipate and prioritize the needs of the guest proactively

  • Is energetic and has a professional approach to his/her craft 

What we offer:

Competitive Salary, wages and benefits Excellent Training and Development opportunities Complimentary Accommodation at other Four Seasons Hotels and Resort Complimentary Dry Cleaning for Employee Uniforms Complimentary Employee Meals Employee Service awards Employee activities

Schedule & Hours:

This is a full-time position

Flexible with his/her schedule with the ability to work all shifts, weekends and holidays