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收益管理经理(城市酒店)

IHG
On-site
China
Description
  • Revenue Strategy Formulation and Execution

  • Lead the development and dynamic optimization of the hotel's pricing system, covering pricing strategies for rooms, banquet venues, F&B packages, etc. Flexibly adjust prices based on market demand, competitive landscape, and holidays to ensure price matches value. Meanwhile, precisely control yield thresholds and achieve efficient resource utilization through inventory regulation (such as room status management and banquet venue scheduling) to increase the revenue contribution of each unit of resource.

  • 收益策略制定与执行

  • 主导制定并动态优化酒店定价体系,涵盖客房、宴会场地、餐饮套餐等产品的价格策略,结合市场需求、竞争态势及节假日等节点灵活调整,确保价格与价值匹配。同时,精准把控收益阈值,通过库存调控(如客房房态管理、宴会场地排期)实现资源高效利用,提升每单位资源的收益贡献。

  • Cross-Departmental Collaboration Management

  • Take the lead in promoting collaborative efforts among revenue-generating departments including Sales & Marketing, Rooms Division, F&B Department, and Banquet Department to align cross-departmental revenue goals. Regularly organize revenue analysis meetings to share market dynamics and customer data, coordinate the consistency of strategies among various departments in aspects such as group bookings and promotional activities, and ensure the optimal ratio of resource input to revenue output.

  • 跨部门协同管理

  • 牵头销售市场部、房务部、餐饮部、宴会部等创收部门的联动协作,推动跨部门收益目标对齐。定期组织收益分析会,共享市场动态与客户数据,协调各部门在团队预订、促销活动等方面的策略一致性,确保资源投入与收益产出最优配比。

  • Market and Competitive Intelligence Analysis

  • Establish a systematic market monitoring mechanism to track competitors' price changes, promotional activities, customer feedback, etc., and regularly issue competitive analysis reports. Conduct in-depth research on the consumption characteristics and demand trends of market segments (such as business travelers, leisure travelers, group customers, etc.) to optimize the customer source structure and increase the proportion of high-value customers.

  • 市场与竞争情报分析

  • 建立系统化的市场监测机制,跟踪竞争对手价格变动、促销活动、客户反馈等信息,定期输出竞争分析报告。深入研究市场细分(如商务客、休闲客、团队客户等)的消费特征与需求趋势,优化客源结构,提升高价值客户占比。

  • Revenue System and Data Management

  • Be responsible for the daily operation of revenue management systems (such as N2Pricing), reservation systems (such as Concerto), forecast and budget systemSBRPand relevant modules of the property management system to ensure data accuracy and stable system operation. Use data analysis tools to explore the changing patterns of key indicators (such as RevPAR, RGI, occupancy rate, average room rate, etc.) to provide data support for strategy adjustments; meanwhile, manage core data such as customer consumption behavior and reservation rejection reasons to form a closed-loop analysis system.

  • 收益系统与数据管理

  • 负责收益管理系统(如 N2Pricing)、预订系统(如 Concerto,预测与预算(SBRP及相关系统的日常运营,确保数据精准性与系统稳定运行。通过数据分析工具挖掘关键指标(如 RevPARRGI、出租率、平均房价等)的变化规律,为策略调整提供数据支撑;同时管理客户消费行为、预订拒绝原因等核心数据,形成闭环分析体系。

  • Team and Project Management

  • Take the lead in special projects such as market research and operational process optimization, covering resource planning, cost accounting, KPI setting, etc., to promote the continuous upgrading of the revenue management system. Guide team members in carrying out revenue analysis work, assist new employees in mastering pricing logic and system operations, and improve the professional capabilities of the team.

  • 团队与项目管理

  • 牵头市场调研、运营流程优化等专项项目,涵盖资源规划、成本核算、KPI 设定等维度,推动收益管理体系持续升级。指导团队成员开展收益分析工作,协助新人掌握定价逻辑与系统操作,提升团队专业能力。