Sales Manager-Grand Mercure Khao Lak Bangsak, Phangnga, Thailand

Company Description

Grand Mercure Khao Lak Bangsak provides a haven of elegance and comfort.
Discover welcoming hospitality as you take advantage of all this Thai-style contemporary beachfront hotel has going for it. From the secluded bays across Andaman sea views or down; right close access within minutes by boat ride away! Delight in our personalized service and knowledgeable staff as we ensure your stay at Grand Mercure Khao Lak Bangsak.

Indulge in luxury in one of the 195 stylish modern rooms or suites. Gaze out at the Khao Lak resort from your room’s private balcony or wander through the gardens to our facilities. Feel the tranquillity from the uniquely-designed canal meandering through Grand Mercure Khao Lak Bangsak, a nod to Thailand’s riverside villages.

Job Description

The Sales Manager at Grand Mercure Khao Lak Bangsak is responsible for driving revenue growth by actively seeking out new business opportunities, nurturing existing client relationships, and effectively promoting the hotel's facilities, services, and unique selling propositions to various market segments. This role plays a crucial part in achieving the hotel's occupancy and revenue targets, maintaining a strong market presence, and upholding the Grand Mercure brand standards of excellence.

Key Responsibilities:

1. Sales & Revenue Generation: * Develop and implement strategic sales plans to achieve and exceed individual and team revenue goals across all market segments (e.g., corporate, MICE, leisure groups, wholesale, FIT). * Proactively identify, qualify, and pursue new business opportunities through cold calling, networking, industry events, site inspections, and targeted outreach. * Maintain and grow relationships with existing key accounts, ensuring repeat business and maximizing their contribution to the hotel's revenue. * Prepare and present compelling proposals, contracts, and presentations to prospective clients, effectively articulating the value proposition of Grand Mercure Khao Lak Bangsak. * Negotiate rates, terms, and conditions with clients to secure profitable business, adhering to hotel pricing strategies and guidelines. * Monitor market trends, competitive activities, and customer feedback to identify opportunities and threats, and adjust sales strategies accordingly. * Collaborate with the Revenue Management team to optimize pricing and inventory, ensuring competitive positioning and maximizing yield.

2. Account Management & Client Relations: * Build and maintain strong, long-lasting relationships with travel agencies, corporate clients, event planners, tour operators, DMCs, and other relevant stakeholders. * Act as a primary point of contact for assigned accounts, ensuring high levels of client satisfaction and responsiveness to inquiries. * Conduct regular client meetings, entertainment, and familiarization trips to showcase the hotel's offerings and strengthen partnerships. * Address client concerns and issues promptly and professionally, escalating when necessary to ensure swift resolution.

3. Market Research & Analysis: * Conduct ongoing market research to identify new business opportunities, emerging trends, and competitor activities. * Analyze sales data, market share, and revenue performance to identify areas for improvement and develop targeted sales initiatives. * Prepare regular sales reports, forecasts, and analyses for management, providing insights and recommendations.

4. Marketing & Promotion: * Collaborate with the Marketing team to develop and execute promotional campaigns, sales collateral, and digital marketing initiatives. * Represent Grand Mercure Khao Lak Bangsak at trade shows, industry events, sales missions, and local community functions to enhance brand visibility and generate leads. * Promote the hotel's unique selling points, including its facilities (rooms, F&B outlets, meeting spaces, spa, etc.), service quality, and destination appeal.

5. Internal Collaboration & Administration: * Work closely with other departments (e.g., Front Office, Food & Beverage, Events, Housekeeping) to ensure seamless execution of client events and guest experiences. * Maintain accurate and up-to-date client records and sales activities in the hotel's CRM system (e.g., Opera S&C). * Prepare and submit weekly/monthly sales activity reports, call plans, and expense reports in a timely manner. * Adhere to all hotel policies, procedures, and brand standards.

Qualifications

• Education: Bachelor's degree in Hospitality Management, Business Administration, Marketing, or a related field.
• Experience: Minimum of 3-5 years of progressive sales experience, preferably within a 4- or 5-star hotel environment, with a proven track record of achieving sales targets. Experience in the Khao Lak/Phang Nga region or similar resort destinations is highly advantageous.
• Language: Excellent command of written and spoken English and Thai is essential. Additional languages are a plus.
• Sales Acumen: Strong understanding of sales principles, negotiation techniques, and client relationship management.
• Communication: Exceptional interpersonal, presentation, and communication skills (verbal and written).
• Networking: Proven ability to build and maintain professional relationships with key stakeholders.
• Market Knowledge: Good understanding of the local and international hospitality market, competitive landscape, and key feeder markets.
• Computer Skills: Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and experience with hotel property management systems (PMS) and CRM software (e.g., Opera Sales & Catering).
• Self-Motivated: Highly driven, results-oriented, and able to work independently as well as part of a team.
• Adaptability: Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.
• Travel: Willingness to travel for sales calls, trade shows, and industry events as required.

Additional Information

• Adaptability - Ability to effectively adjust to major changes in work tasks or the work environment.
• Aligning Performance for Success - Skilled at focusing and guiding others in accomplishing work objectives.
• Building a Successful Team - Skilled at building a cohesive team and facilitating goal accomplishment.
• Building Trust - Ability to interact with others in an honest, fair and respectful way; giving others confidence in one's intentions and those of the organization.
• Communication - Skilled at clearly conveying information and ideas through a variety of media; engaging the audience and helping them understand and retain the message.
• Customer Focus - Ability to develop and sustain productive customer relationships; actively seeking information to understand and address customers' needs.
• High Work Standards - Sets high standards of performance for self and others; assumes responsibility and accountability for successfully completing assignments or tasks.
• Planning and Organizing - Skilled at establishing courses of action for self and others to ensure work is completed efficiently.
• Problem Solving / Decision Making - Ability to identify and understand issues, problems, and opportunities; using effective approaches for choosing a course of action or developing solutions.