Portfolio Director of Sales & Marketing (Holiday Inn Express SAMHI Portfolio 12 Hotels)

As Portfolio Director of Sales & Marketing you’ll develop and implement strategies to ensure total revenue goals are achieved, sales and marketing strategies are set, tactical plans are created and implemented, and results are monitored and achieved across the hotels in the assigned SAMHI HOLIDAY INN EXPRESS portfolio of 12 hotels. The position will be based at the Portfolio office at Gurugram, Haryana, INDIA. It will entail travel for atleast 25% of the work timings locally and across the country.

Your Day-to-Day 

1. People Leadership

• Manage daily sales activities, plan and assign work ensuring you always have the optimum staffing numbers across the hotels in the portfolio    

• Develop your team and improve their performance through coaching and feedback, and create performance and development goals for colleagues 

  recognize good performance  

• Train colleagues to make sure they hit hotel revenue goals to the standards we expect and have the tools they need to work effectively  

• Recommend or initiate any HR related actions where needed   

• Drive a great working environment for teams to thrive – connect departments to create sense of one team   

• Interact with outside contacts: Clients, guests, vendors and other contacts as needed  

• Develop and maintain great working relationships with key clients and outside contacts to increase revenue  

   

2. Financial & Commercial Strategy

• Achieve all personal/team sales goals and maximize profitability  

• Help prepare the departmental budget and financial plans including the marketing plan   

• Create and implement sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and meeting

  room sales  

• Produce monthly reports and sales forecasts to analyze current/potential market and sales trends, coordinate activities to increase revenue and market share

  and monitor performance to ensure actual sales meet or exceed established revenue plan  

• Review monthly reports and sales forecasts to analyse current/potential market and sales trends, coordinate activities to increase revenue and market share

  and monitor performance to ensure actual sales meet or exceed established revenue plan 

• Create and develop special events and sales blitzes to showcase the hotel to potential clients. Attend trade shows and major market events locally and

  nationally to promote new business and increase sales and marketing opportunities for the hotel

   

3. Sales & Marketing Impact

• Implement effective portfolio-wide sales & marketing initiatives.
• Drive tactical promotions, business segmentation focus, and key account development.
• Strengthen relationships with corporate, OTA, travel trade, and long-stay segments.

• Build brand visibility across local and national markets

   

4. Guest Experience

• Provide guests with information (example: loyalty programmes, area attractions, restaurants, facility information) to enhance guest experience through

  continuous communication and content updating by Marketing Team.

• Schedule regular meetings with hotel teams to monitor and coach for achieving targets and achieve desired growth.

• Communicate to appropriate departments all pertinent information requirements about business updates, forecast and guest feedback.

• Lead marketing efforts to up sell guests on hotel services, packages offerings, and amenities.

   

5. Responsible Business

• Work closely with key business leaders, officials, and representatives of local community groups within the city and portfolio to ensure

  constant high profile exposure for the hotel 

• Effectively communicate and market aspects of the hotel that are sustainable or “green” and use information to gain new business opportunities 

• Work with advertising agencies, consulting firms, and vendors to maximise advertising investments and ensure ads represent brand identity 

• Raise the awareness and reputation of your hotel and the brand locally – occasionally acting as hotel representative for media related enquiry

• Identify improvements to marketing activities and overall hotel sales performance and work with other departments  

• Ad-hoc duties – unexpected moments when we have to pull together to get a task done

Accountabilities

• This is the top sales and marketing job in a portfolio with 12 operating hotels owned by SAMHI Hotels under Management by IHG for Holiday Inn Express Brand

  in India.

• Total ownership of top line for the portfolio.

• Strategic and tactical interventions for achieving business objectives is a must.

• Will be required to travel frequently to engage regularly with the stakeholders, sales & marketing team

   

What We Need From You

• Bachelor’s degree or higher in Marketing, Business, or a related field.
• Minimum 15 years of experience in Hotel/hospitality sales & marketing with direct supervisory experience over a sales team spread across markets in the country
• Proven experience leading multi-property or nationwide sales teams.
• Strong local market knowledge and understanding of commercial trends.
• Fluency in local language(s); additional languages preferred.
• Excellent communication, leadership, and relationship-building skills

IHG Core Skills

• True Attitude – Caring, creating genuine guest connections.
• True Confidence – Expert knowledge to support guest needs.
• True Listening – Understanding guest needs beyond words.
• True Responsiveness – Delivering prompt, thoughtful service.
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What We Offer

• Competitive salary and benefits package.
• 5-Day Working Week
• Duty meals
• Comprehensive health insurance including dependent parents
• Global room discounts (IHG Colleague Rates)
• Opportunities for internal growth & international transfers
• Continuous learning through IHG Learning Hub
• Supportive, inclusive global culture under IHG Hotels & Resorts