Marketing Executive - Pullman Vũng Tàu

Company Description

The Pullman Vung Tau Hotel features 356 rooms with contemporary designs inspired by the creative and vibrant coastal city life, offering guests a "bleisure" experience — a perfect balance between work and leisure. Our conference and event center spans over 2,321 square meters, comprising 2 grand ballrooms and 4 meeting rooms equipped with state-of-the-art facilities, accommodating up to 1200 guests. Guests can also meet, entertain, or relax while enjoying distinct and enticing culinary experiences at Riviera Restaurant with an international à la carte menu, Corniche Ultra Lounge serving Tapas or experiencing delightful beverages at the Lobby Bar or Poolside Bar. The Fit Lounge is open 24/7, and the outdoor pool bathed in natural light, complemented by Pullman's unique amenities such as the Welcomer service, Signature Pullman bedding, Connectivity Lounge, and Co-Meeting criteria, ensuring a satisfying stay for all guests.

Job Description

General missions

Key responsibilities include growing the equity of the Hotel and the brand through all communications, product and partnerships and using the Accor and Brand platform and tools to drive revenue for rooms and all hotel outlets and services.

Primary Responsibilities

1. Brand

• Be fully conversant with the brand, its standards and its DNA (visual and written communication, product, service, distribution e.g. brand Packages)
• Manage brand compliance for the hotel to grow the equity of the hotel and outlet brands and the brand equity across all channels
• Manage all marketing/promotional/sales collateral development/production both on and off line

1. Communication / Public Relation

• Manage a fully integrated communications calendar for the Hotel around events, food and beverage, public holidays, need periods
• Establish and maintain a relationship with Key local press and local media
• Liaise with the regional Communications team to maximize communications exposure
• Ensure all visual and written communication (internal/external, offline/online) is fully aligned with the hotels positioning and brand

1. Sponsorship

• To identify opportunities to further expose the hotel and maximize revenue opportunities through sponsoring local sport/cultural/art events that are aligned with the hotel positioning and are sound in delivering a strong ROI
• Drive the marketing and communication (internal and external) of the Hotels CSR commitment

1. Loyalty & Partnership

• Ensure the hotel Le Club Accorhotels recognition program is followed and according to the brand promise
• Drive the revenue potential across both rooms and food and beverage from Accor Advantage Plus members with timely offers and account management of the Accor Advantage Plus offices
• To identify complimentary Partnership opportunities to grow the hotel equity (always ensuring our own Loyalty and Subscription programs are protected)

1. E-marketing

• Effectively manage the hotel’s content and images through conducting regular website audits
• Proactively explore all online opportunities for the hotels including but not limited to; local business opportunities, city/regional tourism organizations
• Manage the hotels’ website
• traffic and revenue generation, promotional content display
• Manage the hotel email database and e communication activity
• Manage online advertising for the hotel (display banners, SEM/PPC etc)
• Manage the online promotion for conference and catering and food and beverage activity at the hotel
• Set-up, manage social media accounts and sharing sites as relevant to the hotels markets (Facebook, Twitter, You Tube, Flickr etc) and develop social networks
• Monitor various media for positive and negative comments and discussions about the Hotel (Tripadvisor, Blogs, Forums). Take part in conversations and answer comments as a mediator
• Report to appropriate parties negative comments and discussions
• Identify threats and opportunities in user generated content surrounding our Hotel
• Recommend new alternatives or ideas to develop the Hotel’s online marketing strategies

Qualifications

• Excellent organizational skills and ability to prioritize tasks
• Be creative and innovative
• Well-groomed at all times to maintain a professional impression of the hotel
• Excellent guest and client relations
• Be results focused and be able to implement activities to drive revenue
• Be very proficient in Microsoft applications
• Establish a good understanding of TARS, Accor distribution & pricing
• Have excellent English written and verbal communication skills
• Extremely proactive with all activities to support the hotel
• Be able to work effectively as part of a dynamic team

Additional Information

YOUR SKILLS & EXPERIENCES

•Bachelor’s Degree or Diploma in Marketing or related field.

•Minimum experience required : 1 to 2 years

•Fluent in English communication.

Basic design skills or experience with design tools is an advantage