Develop, implement creative & compelling social media strategies, content and digital ads through all appropriate channels (FB, IG, LINE etc.) to support hotel’s commercial objectives
Community management and sentiment monitoring, compset monitoring
Grow network of blogger & KOL contacts, manage calendar of hotel and F&B outlet reviews and coordinate with all required departments. Issue vouchers for barter and other MKT related projects.
Compiling monthly reviews and analysis of social media performance
PR & Partnerships
Develop and implement innovative public relations strategies to support the Hotel’s objectives.
Research and write news releases for trade and consumer media. Design, coordinate and distribute press kits.
Develop media contacts, plan press conferences and other press activities. Conduct inspections as required.
Compiling monthly PR clippings pertaining to the Hotel.
Identify opportunities to strengthen the hotel’s positioning. Manage production & filming inquiries in collaboration with C&E team.
Support DOMC in responding to guest and public issues with final approval from General Manager
Digital
Manage hotel’s IWS & content strategy
Assist DOMC in managing relations with external agencies for PPC ads and related
Assist DOMC ensuring content & images are updated on Hotel Content Manager (HCM) and other channels e.g OTAs.
Implementation & roll-out of relevant IHG campaigns.
Monitor and maintain control over MKT/public relations expenditures. Support DOMC in developing annual business plans and budgets.
Promote teamwork and quality service through daily communication and coordination with other departments. Other hotel stakeholders include sales, F&B, rooms teams.
Perform other duties and special projects as assigned.
PEOPLE
Assist DOMC in managing day-to-day team affairs, including MKT interns, with the goal of developing pro-active, self-reliant team members who focus on delivering the best work to ensure continued success of the hotel on the market and create a working environment that is focused on great performance with visible, constant improvement.
GUEST EXPERIENCE
Maintain and present the hotel to potential & appropriate media, ensuring that the way the hotel is being presented is in line with the brand positioning of Hotel Indigo.
Overall ownership that guest expectations have been meet at all times are in line with Hotel Indigo standards and local SOPs
Ensure that the communication between Marketing team and operations team is correct, fast and clear in order to deliver the right message to market.
RESPONSIBLE BUSINESS
Identify opportunities & implement activities with the team that highlight our hotel’s determination to be a ‘good corporate citizen’.
Identify opportunities & implement activities that support the IHG Academy.
Work with the team to limit any negative impact on the environment, promoting active participation of the team in any initiative that is connected to activities for the environment.