Director of Marketing & Communication

Company Description

Pullman Phuket Karon Beach Resort is set in 75 acres of beautiful lush tropical gardens. Set near the Big Buddha and along the golden sands of peaceful Karon Beach, with 8 dining outlets for all tastes, 24 hour fitness center, 3 tennis courts and 2 squash courts for our active guests. With 5 outdoor swimming pools one sporting a water slide for kids, this resort is perfect for families or couples. The large pillar less Grand Ballroom, additional meeting rooms and outside space are perfect for hosting events.

Job Description

Pullman Phuket Karon Beach Resort  is seeking an experienced and commercially focused Director of Marketing & Communication to lead the hotel’s marketing strategy and performance.

This role plays a critical leadership function, ensuring marketing initiatives directly support revenue growth, brand positioning and long-term commercial success, while aligning with Pullman and Accor brand standards. 

The hotel also incorporates multiple food and beverage outlets –each requiring a clear, differentiated brand positioning and tailored marketing approach.

Strategic Leadership

• Develop and execute the annual marketing strategy aligned to business objectives and commercial targets
• Identify and leverage opportunities across Conferences & Events, Food & Beverage, Leisure and Corporate segments
• Drive brand leadership through integrated marketing and strategic storytelling
• Establish and maintain distinct brand positioning strategies for the outlest
• Analyse performance metrics and market insights to optimise ROI and campaign effectiveness
• Champion innovation, sustainability and creativity across marketing initiatives
• Campaign, Brand & Digital Performance
• Lead end-to-end campaign execution across digital, social, PR and print
• Ensure brand consistency across all creative assets in line with Accor and Pullman guidelines
• Oversee digital performance across websites, SEO, SEM, CRM, paid media and social platforms
• Collaborate with Accor corporate teams to maximise digital and SEO opportunities
• Ensure online content is current, engaging and conversion-focused
• Leadership, Partnerships & Reporting
• Foster strong collaboration with Accor regional and global marketing teams
• Manage external agencies and suppliers to ensure quality, efficiency and brand integrity
• Identify and manage strategic partnerships, sponsorships and collaborations
• Represent the hotel at key industry, tourism and trade events
• Manage the marketing budget and deliver regular performance and SEO reporting
• This role is typically based at property

Pre-Opening & Launch Leadership experience

• Lead all marketing activities during the pre-opening phase of certain outlets, from concept development through opening and stabilization.
• Develop and execute pre-opening marketing timelines, budgets, and launch strategies.
• Oversee the creation of all pre-opening marketing assets including branding materials, website content, photography, videography, social media, and PR collateral.
• Plan and execute soft opening, grand opening, media previews, influencer stays, and launch events.
• Build early market awareness and demand through strategic partnerships, media relations, and digital campaigns.

Qualifications

• Demonstrated senior marketing leadership experience, preferably within hospitality, tourism or lifestyle brands
• Strong commercial mindset with proven results in revenue-driven marketing
• Advanced digital marketing and SEO expertise
• Excellent stakeholder engagement and agency management skills
• Highly analytical, results-oriented and strategically minded

Additional Information

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