Director of Marketing

Company Description

Mövenpick Hotels & Resorts is a globally recognized Swiss hospitality brand known for its upscale hotels and resorts, offering a blend of Swiss excellence, contemporary design, and warm hospitality. Founded in 1948, the brand has expanded to over 100 locations worldwide, catering to both business and leisure travelers. Whether catering to corporate events, family vacations, or romantic getaways, Mövenpick is dedicated to delivering comfort, innovation, and a touch of Swiss hospitality.

Job Description

The Director of Marketing holds a pivotal role in shaping and executing the company's marketing strategy, directly impacting business growth and brand perception. This position demands exceptional leadership, strategic thinking, and cross-functional collaboration skills.

• Formulate and implement comprehensive marketing strategies aligned with critical business objectives.
• Provide authoritative leadership to the marketing team, fostering a culture of excellence and innovation.
• Establish and manage annual marketing budgets with stringent ROI tracking on all campaigns and initiatives.
• Conduct thorough market analysis to identify emerging trends and strategic opportunities for brand expansion and business growth.
• Oversee and safeguard brand positioning, identity, and messaging across all channels to maintain brand integrity.
• Enforce strict adherence to visual and communication standards to preserve brand consistency.
• Spearhead initiatives to enhance brand equity and positively influence customer perception.
• Direct and optimize digital marketing strategies, including SEO, SEM, social media, email marketing, and content creation.
• Strategically enhance online presence and maximize lead generation through digital platforms.
• Orchestrate media relations, PR activities, and corporate communications to maintain the company's public image.
• Ensure precise and timely internal and external communications to maintain organizational alignment.

Campaign Development & Execution:

• Conceptualize, develop, and execute integrated marketing campaigns with measurable outcomes.
• Rigorously evaluate campaign performance and implement data-driven optimizations for maximum impact.
• Orchestrate product launches, events, and promotional activities with meticulous attention to detail.

Market Research & Analysis:

• Conduct comprehensive market research to identify customer needs, competitor activities, and market trends.
• Provide critical insights and strategic recommendations to senior management for informed decision-making.
• Meticulously monitor brand performance and deliver regular, in-depth reports to leadership.

Cross-Functional Collaboration:

• Engage in high-level collaboration with Sales, Operations, and Product teams to ensure marketing initiatives are precisely aligned with organizational priorities.
• Drive revenue generation by ensuring marketing initiatives effectively convert leads and significantly enhance customer engagement.