Cluster E-Commerce Manager

Company Description

NH Collection Colombo offers comforting familiarity based on three main pillars value for money, the best location, and service with a human touch – making stays always a pleasure, time after time.

Job Description

Main Responsibilities:

• Actively participate in the development of the strategic plan, marketing plan, distribution plan and budgeting process, providing expertise in digital and e-commerce.
• Define and lead the yearly digital action plan covering both direct and indirect channels, aligned with revenue targets.
• Collaborate closely with the Revenue Management and Marketing teams to ensure coherence and performance across all e-commerce and distribution activities.
• Develop and implement distribution strategies, ensuring alignment with overall revenue and marketing goals.

Website Management:

• Oversee the updates and maintenance of the hotel website.
• Ensure the website is optimized for SEO and offers a seamless user experience.
• Regularly update the site with current offers, promotions, events, and relevant information (Rooms, F&B outlets, MICE).

OTAs Management:

• Manage relationships with Online Travel Agencies (Booking.com, Expedia, etc.).
• Deploy and align the OTA strategy together with the Revenue Manager.
• Optimize listings and content across all third-party websites.
• Activate and manage promotional tools on OTA platforms
• Monitor and analyze OTA performance and recommend adjustments to maximize revenue

Digital Marketing:

• Develop and implement digital marketing strategies including SEO, content marketing, and email campaigns focused on Rooms, F&B outlets, and MICE.
• Ensure brand consistency across all digital platforms, in collaboration with the marketing team.
• Manage email marketing campaigns through third-party tools, aligned with corporate guidelines.
• Contribute to the hotel’s online reputation management and work with Guest Relations to address online feedback promptly.

Social Media Management:

• Coordinate and implement social media strategies (Facebook, Instagram, etc.) to enhance brand awareness and engagement.
• Create, publish, and monitor content across social media platforms

Data Analysis and Reporting:

• Track and analyze the performance of digital activities using various analytics tools (Google Analytics, CMS, etc.).
• Measure and report on the effectiveness of digital marketing campaigns and the performance of both direct and indirect channels.
• Identify new revenue opportunities based on market studies, third-party intelligence, and internal data analysis.

Qualifications

• 3 years of experience in marketing and/or communication
• University degree in Marketing and Communication or equivalent
• Fluent in written and spoken in English
• Proficiency in MS Office (Excel, Word, Powerpoint, Outlook); knowledge of the Adobe suite (InDesign, Photoshop, Illustrator)
• Knowledge of social networks and digital marketing
• Excellent communication skills required, both written and verbal
• Experience in the hospitality industry is a must
• Strong interpersonal and problem-solving skills
• Highly responsible and reliable
• Local Thai residency is preferable