• New Product/ Product Extension Planning, Development
and Launch: Gather inputs from market research,
consumer insights for preparation new product brief.
• Assist the Senior Brand Manager in
preparing the product brief.
• Coordinate for Consumer Preference
Testing (CPT) with Market Research/ Product Development team and conduct field
visits to validate the results of CPT.
• Conceptualize and plan for merchandising initiatives (ideation of
merchandise, cost, design etc.) for the new product launch
• Brand Communication, Development and Execution: Prepare communication brief detailing the need for brand
communication, priority market and target segment for communication.
• Work with performance marketing
team to understand the assets requirements and develop creatives to run on
digital channels for on-platform and off-platform performance marketing.
• Digital Media Presence: Manage
and grow the presence on digital media channels (Facebook, Instagram, LinkedIn,
Website etc.)
• Develop and execute comprehensive social media strategies including
influencer collabs, digital campaigns etc. aligned with brand’s objectives
• Packaging Development: Analyze
the market research data on new packaging trends in the
market (if, required)
• Prepare packaging brief covering
brand positioning, priority market and socio-economic class of target segment,
key consumer insights, legal mandatory, industry scenario, packaging trends,
and market competitiveness of the product.
• Brand Plan
Review: Evaluate the effectiveness of brand
communication, trade and consumer promotions and overall brand health by
conducting variance analysis
• Prepare the brand review
presentation basis the variance analysis
• Media Activation: Plan and
prepare the brief for event activation
• Identify agencies for event
activation, negotiate contract terms with the agencies and planning execution of various events.
• Knowledge of brand management
(product, price, promotion, placement)
• Knowledge of statutory compliance
related to the category products (legal mandatory')
• Basic knowledge of category/
product specific manufacturing process and technology.
• Basic knowledge of research
methodologies and tools.
• Basic understanding of consumer
behavior and market trends, knowledge
of social media channels, advertising tools, e-commerce platforms.